Keywords | Listing | Creative | Ratings | Conversion Rate
App Store Optimization is SEO for the app stores. Most app installs still start with a search inside the App Store or Google Play, so where your app ranks — and how convincing its listing looks — decides how many people install it. ASO is a distinct discipline from web SEO, with its own ranking signals, and it is often the cheapest install channel an app has.
Our ASO process
- 1. App keyword research – We research the terms people actually use to find apps like yours, and map them to the store's title, subtitle and keyword fields.
- 2. Listing optimisation – We craft the app title, subtitle, and description for both the store algorithm and the human deciding whether to install.
- 3. Creative & screenshots – The icon, screenshots and preview video do most of the convincing; we optimise them around your strongest benefits and test variations.
- 4. Ratings & reviews strategy – A compliant plan to prompt happy users for reviews and respond to feedback, since ratings heavily affect both ranking and install rate.
- 5. Conversion-rate optimisation – We treat the store listing as a landing page and improve the install conversion rate, not just the ranking.
- 6. Iteration & tracking – Store algorithms shift; we monitor keyword rankings, impressions and conversion and refine over time.
How this connects to what we build
Because we build platforms and mobile experiences ourselves, we understand the product behind the listing — which makes for sharper, more honest positioning than a marketing-only shop. For education and course apps in particular, ASO pairs naturally with our LMS and learning-platform work. We optimise what is genuinely there; we do not write claims your app cannot back up.
What you receive
- An app keyword strategy for both the App Store and Google Play.
- Optimised title, subtitle, description and keyword fields.
- Creative and screenshot recommendations built around your key benefits.
- A ratings and review plan that stays within store guidelines.
- Ongoing tracking of rankings, impressions and install conversion.
Where ASO fits
ASO sits alongside the web-search disciplines rather than inside them, but the mindset is shared with on-page SEO (intent and clarity) and AEO (structured, machine-read content). For learning apps it connects to SEO for education & eLearning. See the full stack on the SEO overview.
Launching or relaunching an app and want more organic installs? Let's talk about ASO.
How We Deliver
Discovery
We review the current site, search visibility, target audience, and the highest-priority pages first.
Audit & Prioritise
We identify the technical, on-page, off-page, and local issues that deserve attention first.
Implement
We improve key pages, fix technical blockers, strengthen internal structure, and support authority-building actions.
Measure & Improve
We track movement, report on findings, and refine the next set of marketing priorities based on real performance.
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